FASHION’S NIGHT OUT 90210 | 2011

The Rodeo Drive Committee has announced that Beverly Hills’ celebration of Fashion’s Night Out will return to Rodeo Drive

September 8, 2011
6PM – 10 PM
Beverly Hills, CA

The iconic Ferris Wheel that won rave reviews last year and became the symbol of the Fashion’s Night Out West Coast participation is back for complimentary rides with proof of purchase at participating retailers in 90210 on that day.

“As one of the most renowned shopping streets in the world, Rodeo Drive will be transformed to celebrate fashion for one night,” says Brooks Brothers‘ General Manager and Rodeo Drive Committee President Jim Jahant. “This year, Rodeo Drive is going above and beyond with what will likely be the most famous high-end fashion carnival ever created. Fashion’s Night Out is also an opportunity to remind consumers of the importance of fashion, retail and shopping to our local economy.” The three-block stretch of Rodeo Drive annually accounts for approximately $360 million in sales or nearly $1 million per day.

This year, watch out for a variety of well-dressed specialty performers including flamethrowers and stilt walkers turning Rodeo Drive into a virtual Midway.

Fashion’s Night Out is about making fashion fun,” says Kathy Gohari, regional director of Valentino and event co-chair for Rodeo Drive‘s celebration of Fashion’s Night Out. “Our carnival theme with a chic international fashion twist was a big hit with more than an estimated 10,000 guests last year. For 2011, we have so many more exciting elements-where else can you have fashion, food and fun all in three blocks?”

As a part of GUCCI‘s 90th anniversary celebration this year, the store will feature the Limited Edition FIAT500 by Gucci‘. The cinquecento, designed by Gucci Creative Director Frida Gianinni and FIAT‘s design team, will only be featured on Rodeo Drive for FNO. “When the FIAT 500 first hit the road in the fifties, it created a style revolution,” says Creative Director Frida Gianinni. “Gucci‘s history has always been about traveling in style, so when this collaboration came up, it struck me as the perfect opportunity to create a new modern travel statement.”

Giorgio Armani hosts an R.S.V.P.-only event, featuring acclaimed actor, Samuel L. Jackson, hosting an exhibition of his favorite red carpet looks and discussing his Armani odyssey with fashion expert, Steven Cojocaru.

Peter Philips, Global Creative Director of CHANEL Makeup, has created an exclusive collection of nail polish called Les Khakis de CHANEL.  Visitors to the CHANEL Boutique on Rodeo Drive will have the chance to receive a manicure at a dedicated nail bar featuring limited edition shades Le Vernis Nail ColoursKhaki Vert, Khaki Rose and Khaki Brun.

Tod’s and Ferragamo will unveil must haves for Hollywood’s A-List. Salvatore Ferragamo celebrates recently named creative director, Massimiliano Giornetti’s first women’s collection.  The centerpiece will be the launch of the highly anticipated W bag. Tod’s launches a limited edition version of the brand’s signature G-Bag in the newly re-designed Tod’s Beverly Hills “home” and private VIP lounge designed by Oscar-winning set designer Dante Ferretti.

FENDI, you cannot miss the ‘Atelier Fendi‘ exhibition of images from the FW11 ad campaign, shot by Karl Lagerfeld. Dress for the occasion at LANVIN, where you are invited to the store’s “Roaring 20’s Cocktail Party.” Get styling tips at ST.JOHN from Stylist Amber Ventura.

The jewelry house of Mikimoto will celebrate authentic Japanese culture with New York-based calligraphy artist, Masako Inkyo, who will demonstrate magnificent Japanese calligraphy.

Two Rodeo hosts a night of shopping and giving with live entertainment on the Via Rodeo and a luxury silent auction, benefitting lifesaving medical support for Daisy Love Merrick, a local girl heroically battling cancer. Bottega Veneta will support V-Day, a global movement to stop violence against women and girls, with 10% of the proceeds from FNO being donated.

Tiffany partners with Vogue and Fashion Group International for the West Coast launch of the new Tiffany Yellow Diamond collection.

Rodeo Drive is proud to partner with world famous CIRQUE DU SOLEIL to create a special experience in Beverly Hills as a part of FNO and to celebrate the arrival of the much anticipated IRIS production at the Kodak Theatre. In between visiting their favorite stores, shoppers will have the opportunity to take photos as if they were in the IRIS show and create a custom flipbook. If that isn’t enough, shoppers will have a chance to win tickets to the live performance and other special surprises.

Rodeo Drive 90210‘s celebration of Fashion’s Night Out is presented by the Rodeo Drive Committee in association with the City of Beverly Hills and the Beverly Hills Conference and Visitors Bureau.

The Rodeo Drive Committee, a non-profit organization that has acted as the voice of Rodeo Drive merchants, landowners and hotels since the early 1970’s, has issued a statement regarding recent generalized and erroneous reports in the media that Rodeo Drive merchants and landowners are against a proposed subway station near one of the world’s most iconic streets.

Rodeo Drive Committee

Jim Jahant, President
Mark Tronstein, vice president
Tom Blumenthal, vice presidentcouncil liaison
Peri Ellen Berne, Walk of Style
Kathy Gohari. special projects
Donna Snyder, secretary
Nicola Cagliata, treasurer

About Rodeo Drive

Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from across the globe. The City of Beverly Hills‘ beautification projects, the prestigious Rodeo Drive Walk of Style® Award and the distinguished retailers all help create an unparalleled atmosphere only found on this famed street.

About Fashion’s Night Out

Fashion’s Night Out (FNO) is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession. On September 8, 2011, in response to overwhelming demand, Fashion’s Night Out will return to New York City, Los Angeles and over 100 other cities nationwide to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York.

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