Cindy Crawford, 45, is retired from the runway, her 10-year-old daughter, Kaia Gerber, 10, is picking up where her mom left off, posing for the new Young Versace campaign.
In her modeling debut, Kaia (whose father is entrepreneur Rande Gerber) shows she’s definitely inherited her mother’s confidence in front of the camera.
Kaia posed for the very first Young Versace ad campaign.
In the nineties, Cindy took the fashion industry by storm and served as muse to the late Gianni Versace. It’s only fitting that her offspring Kaia would now be the face of the Young Versace line, which outfits children up to age 12. The Daily Mail reports that Crawford couldn’t be more proud of her stunning little girl.
“I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign,” Crawford said in a Versace press release. “I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace.” Crawford was on-set to watch her daughter pose for the campaign photos, shot by fashion photographers Mert Alas and Marcus Piggott. The supermodel called it a “fantastic experience.”
Donatella Versace, the label’s creative director, is equally thrilled with the new campaign. “Like her mother, Kaia has a very special gift. The camera really, really loves her,” Versace said in the press statement. “Having Cindy on-set for the shoot took me back to all the amazing [Richard] Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother’s footsteps!”
As the luxury children’s market continues to grow, the first Young Versace standalone boutique opened last year in Milan, Italy next to Versace headquarters and the Versace Home boutique. “This is a high-end, glamorous and colorful collection in line with the brand’s essence, with a touch of rock ‘n’ roll,” Versace‘s Chief Executive Officer, Gian Giamcomo Ferraris, told Female First in 2011. “Donatella Versace strongly supports and is behind the project.” Young Versace is also currently available in specialty boutiques and department stores worldwide.