The Telepictures and Ellen DeGeneres backed entertainment talk show will be tested over six weeks this summer.
Bethenny recently admitted her marriage is under strain because of her hectic schedule. Now Bethenny can add one more thing to her ‘to do’ list.
The former Real Housewives of New York City star has just been given her own daytime talk show.
“The queen of too much information is coming to DAYTIME,” wrote Frankel on her blog. Her show will debut in the form of a six-week, summer try-out on some FOX-owned stations in big markets (including New York and Los Angeles).
If viewers like what they see, the show could get its own, regularly scheduled time slot in the fall of 2013.
Ellen DeGeneres is co-producing the show, she’s had Bethenny on The Ellen DeGeneres Show several times, and those appearances will no doubt continue.
“Bethenny is a lightning rod,” Frank Cicha,the senior vice president of programming for the FOX Television Stations, said in a statement. And season 3 of Bethenny Ever After (premiering Monday, Feb. 20, at 9 P.m. ET on Bravo) will wrap up in June — just in time to lead right into the start of her talk show. “From a marketing standpoint,” the statement continues, “we love the idea of her hit reality series dovetailing into this test.”
There’s also the “real woman” factor. Frankel may be wealthier, more attractive and more powerful than most of her fans, but in her reality show she comes across as the snarky, clever pal in your circle of friends. The one with chutzpah, that is. She has built a business empire and established herself as a celebrity — all while acting like just one of the girls.
What viewers see in Bethenny is huge ambition that’s paying off. “She’s had late-in-life success, which I think makes her a real role model for women,” said Hilary Estey McLoughlin, the president of Telepictures, which produces syndicated shows for Warner Brothers to distribute.
The press release describes as a “no-nonsense perspective on everything from pop culture and current events, to relationships beauty, fitness and lifestyle segments.”
Last week Bethenny admitted that her marriage to husband Jason Hoppy is under strain.
The couple have been married for under two years, but she says the demands of her career are to blame.
She said: ‘To be perfectly honest, I unintentionally crammed everything in. “I got pregnant. I got married eight months pregnant, and now I sold my business or part of my business. We’re just settling into what married life really is without the excitement of a wedding and the baby.”
The trained chef is the star of the reality TV show, Bethenny Ever After. She has written two books, launched the Skinnygirl Margarita and is the mother of a 20-month-old girl, Bryn.
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