A Jet Boutique Opens in London

The Jet Business is taking aircraft sales right to billionaire main street with the opening of the first storefront retail outlet of its type at One Grosvenor Place, Belgravia, London.

The first store in the new chain is opened in Hyde Park Corner right where three of the UK capital’s most exclusive neighborhoods–Belgravia, Knightsbridge and Mayfair–converge.

Now it is laying plans to open a store in the Chinese capital Beijing and, eventually, another in New York City.

The move into direct retailing of private jets is the brainchild of Steven Varsano.

The über-wealthy individuals, government officials, royalty and influential corporate executives living in the capital or visiting from overseas can, by appointment only, plan their business jet sale or purchase with experts and analysts in complete privacy.

Since 1979, Varsano has completed more than 300 aircraft transactions with a combined value of more than $3 billion, more often representing buyers rather than sellers. “The lack of personalization still amazes me,” he commented, pointing out that he will make a two-day trip for a one-hour meeting with key clients.

Right at the heart of the business aviation boutique is a mockup of an Airbus ACJ319 cabin with a sample interior that can be removed to allow other manufacturers’ cabins to be represented in the space.

Beyond the cabin mockup is a private meeting room featuring a large video wall on which sample interiors can be displayed, as well as extensive data about available aircraft options.

On the other side of the store, separated by a 26-foot video wall, is a “trading floor” area with six workstations–designed to look like cockpits–where The Jet Business’s team of sales executives and technical experts work to match the preferences of prospective clients with available aircraft.

The store also has legal and financial expertise on site to help to close deals on the spot.

The focus is on the personal face-to-face approach and a large proportion of the clients are from repeat and referral business. Consequently, if clients are unable to meet at The Jet Business office, the team will travel to any destination in the world and bring a mobile version.


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