The spring/summer 2012 collection, shown on September 22, 2011 in Milan, will be the brand’s last. Italian designers Dolce & Gabbana of the House of Dolce and Gabbana is discontinuing its lower-priced D&G line.
The last show for D&G could have been a sad moment but it was decidedly upbeat, as Prince sang“You don’t have to be rich to be my girl.”
D&G was launched in 1994 to cater to the younger, edgier set and their Foulard Spring / Summer 2012 collection presented for Milan Fashion Week was a resounding success, presenting a multitude of colorful scarf prints featured on their dresses, tunics, blouses, pants, skirts, shorts, bloomers as well as on hats and footwear.
The youthful D&G line, which was created almost 20 years ago, is being discontinued so that the designers can focus on their core brand. Domenico Dolce and Stefano Gabbana say that they have long looked to Chanel, with its one brand, as an example for business. D&G‘s many licenses, including perfumes and eyewear, will gradually be phased out.
Releasing a statement that read “For the upcoming seasons, D&G will become part of Dolce & Gabbana, giving even more strength and energy to our collections,” Domenico and Stefano said “To us, it’s like going back to when we began our adventure: full of ideas.”
The closure of D&G had been rumored as far back as this March. At the time, retailers expressed surprise. One said, “I don’t understand, because D&G is a line that makes $531 million, it’s young and flexible and it’s doing really well.
The move has undoubtedly been spurred on by the tough economic situation in Italy and worldwide, which has changed the buying habits of consumers who are demanding fewer luxury goods.
As a privately owned company, Dolce & Gabbana, which was founded in 1985, currently employs over 3,000 people and has 91 stores around the world.
For the first time in years, Versace will hold a fashion show for its diffusion brand Versus, which is designed by Donatella Versace and Christopher Kane. Versace relaunched the line five seasons ago, and has recently taken Versus production in-house.