Did Kate Moss Ripoff David Yurman’s Ad Campaign?

Yurman is steamed over images featuring the supermodel for her new jewelry line for rival Fred, saying they are “embarrassingly similar” to his own ads with Moss.

The most recent campaign features Kate Moss modeling her own collection of jewelry designed for French brand Fred, which contains a number of pieces inspired by her many tattoos.

Fred’s ads are in color and were taken by Sonia Sieff and show Kate in a sexy ‘come-hither’ pose with tousled blonde hair.

Last year, Kate was photographed in black and white by Peter Lindbergh in a campaign for David Yurman‘s Spring 2011 collection in which she also appears with tousled hair and sultry pose.

“The Fred campaign is embarrassingly similar to the one David Yurman ran a year ago,” a Yurman rep told Page Six. “When you are a leader in your category, you get used to people copying you. We are confident consumers know the difference.”

While Page Six noted that the “only marked difference between the promotions are that Moss’ small tattoo of an anchor on her right forearm is plainly visible in the Fred images, but is either covered by jewelry or airbrushed out of the Yurman ad,” we can’t help but point out a few more glaring differences.

Kate‘s latest venture with Paris-based jewelers Fred, contains 22 accessories including a ring inspired by an anchor tattoo shared by the 37-year-old and her husband Jamie Hince.

Prices for the Fred collection range from $500 to a whopping $50,000 for a ruby and diamond necklace and follows Kate‘s design collaborations with TopShop, Rimmel and Longchamp.

A representative for Fred, which is owned by Louis Vuitton Moet Hennessy, had no comment.


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