Bravo star Kyle Richards announced she is partnering up with Florida-based retailer Alene Too to launch a new concept, Kyle by Alene Too.
The first location will open at Brighton Way and Bedford Drive in Beverly Hills in late June 2012 . Kyle by Alene Too will feature exciting new fashions, trends and accessories by the world’s top exclusive designers.
The collaboration began during her book signing for her best-selling book “Life is Not a Reality Show: Keeping it Real with the Housewife Who Does it All”, when Kyle became very impressed by the authentic style that Alene Too owners Debbie Weisman and Lizzy Schwartz.
“I was so distracted at the signing because the store had every brand I love like Alice + Olivia, vintage Chanel and Haute Hippie,” she told InStyle.com. “I have to bop all over L.A. to find those designers, so this is one-stop-shopping all under one roof.”
The new BH boutique will feature well-known luxury brands including Matthew Williamson, What Goes Around Comes Around, Vintage Chanel, Parker, Haute Hippie, Camilla and Ramy Brook.
The store will also include an exclusive concierge service. Customers will be able to schedule appointments with personal shoppers who will pull clothing and accessory items suited to their favorite designers and styles. Appointments will be available at both the store and the customer’s home.
Alene Too maintains three popular upscale boutiques in the heart of Boca Raton, Florida.
Kyle by Alene Too will have an online store so fans can shop beyond the Hills. “I’ve always dreamt about this,” Kyle said. “They aren’t going to be able to get rid of me—I’m bringing a sleeping bag to the store!”
“Partnering with Kyle Richards – with her incredible work ethic and amazing style is the perfect recipe for success,” Schwartz commented.
For more information, visit www.AleneToo.com or call 561.394.0899.