The limited-edition line offers chic, Palm Springs-inspired apparel, swimwear, and accessories.
Thursday. June 7, 2012
The L.A. designer has a lock on the Palm Springs look for 17 years running. The 60-piece Banana Republic Trina Turk collection, launches in 450 stores worldwide on Thursday, brings her name to its biggest audience yet.
Pieces are priced from $34.50 to $150 — roughly half as much as her namesake line that sells at department stores and boutiques.
Fans of Banana Republic on Facebook will have advance access to the collection, getting a chance to shop the collab one day early on June 6.
Trina Turk is in brand-building mode. She recently rolled out jewelry, stationery and bedding, and she’s ramping up the Mr. Turk menswear collection designed by her husband, Jonathan Skow. She also remodeled her 10-year-old Palm Springs boutique — the first one she opened — to better reflect the ever-widening Trina Turk world.
“My goal is to complete the lifestyle. Shoes, sunglasses … anything that would look good printed is something we should be doing,” the designer says.
While the Palm Springs look has certainly been mined by a lot of apparel brands of late (J. Crew, Tory Burch), Trina isn’t worried. “We’re the authentic brand because we’re here in California making clothes in L.A. And they’re making clothes in China, and they are from the East Coast,” she says. “I feel like we can own it.”
Banana Republic also teamed up with The American Society for the Prevention of Cruelty to Animals (ASPCA) with an adorable new video.
The short features Supermodel Coco Rocha sporting the Collection.