Only 200 of the Special Edition “Evoque” will be produced. The first few will be rolled out in China as early as October.
A year and a half ago, Victoria Beckham was named Range Rover‘s Creative Design Executive. designed and launched the limited edition off-roader bearing her name.
The 37-year-old fashion designer admitted that she had never undertaken a project like this, but admitted that she learned “an enormous amount,” according to Reuters.
It also aims to woo the super-rich and growing middle class of Communist China where the first models will be sold.
With a price tag of $129,000 – or around double the cost of the equivalent standard Evoque – buyers will pay heavily for the privilege of owning one of just 200 exclusive 4x4s created by the former Spice Girl, who is married to international soccer star David Beckham.
And the finished product was unveiled by her in Beijing on Sunday on the eve of the city’s Auto China motor show which began officially on Monday. It has attracted major luxury car firms from around the globe – from Rolls-Royce and Bentley to Ferrari and Lamborghini – to the world’s biggest and fastest growing car market.
Land Rover said the Beckham name is a significant ‘brand’ across the world and especially in booming new markets like China, India, Russia and Brazil, so they wanted to capitalize on her award-winning fashion and lifestyle prowess to capture new customers. She won the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.
The off-roader is a “stealth grey” matt exterior paint which contrasts with high-gloss piano-black exterior detailing. It has specially designed 20 inch gloss-black forged alloy wheels with discrete rose gold accents which make them appear to be spinning like four continuous thin golden bands when the vehicle is in motion.
The rose-gold highlights inside and outside the car take their inspiration from the color and shape of a favored man’s large-faced 400 Daytona Rolex watch which she often wears on her slender wrist.
“When I first started working with the team I did a lot of research, and created mood boards to show the team my love of timeless and classic design. I looked at yachts, luxury jets and classic cars,” Victoria said, the Daily Mail reports.
Range Rover “Evoque” details:
- The Price tag $129,000
- Only 200 will be produced, and they will be available on the Chinese market first.
- The interior accents and rims are rose gold-plated; the paint is “hand-finished matte”.
- The floor mats are made of mohair and were inspired by Victoria’s dad’s Rolls-Royce.
- Baseball-like stitching on the seats are an apparent reference to the Beckham’s sporty Californian lifestyle in the US.
- A four-piece leather luggage set and a hand-sewn wallet come with the car.
Victoria said: “It’s a great honor. I wanted to design a car that I want to drive and that David would want to drive. I want a car that reflects my personality. I’m really proud of this car.”
The Evoque has won more than 100 international awards and was last week named “Women’s World Car of the Year” by an international jury of women motoring writers.
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