Takeover Thursday: Smart is Sexy
Join us every Thursday as Erin Lyons takes a closer look at young entrepreneurs on the rise.
I have two companies. One is Tweet the Bride, www.tweetthebride.com, which covers weddings with live Instagrams and Tweets.
The other is Rosé Media, which manages social media marketing programs for luxury businesses in DC. www.rosemedia.co
What was your first job?
I always thought working was fun; I was obsessed with tycoon games growing up. My very first job was babysitting the kids on my street. Since then, I’ve always worked as a lifeguard, swim instructor, jewelry making, and fell into website coding and social media as a hobby when I was 12 or 13. I built a website for my dad’s company when I was in high school. I probably went through like 30 different jobs, but I always came back to webdesign and social media over and over again, so it feels great to be settling into that full time.
If you could travel back in time, what is the one piece of advice would you tell your former self?
Whenever things get tough, I always have “things will work out, they always do” beating in my head; and it always does work out in the end. I am not sure when I started that, but the sooner anyone figures that out, the better.
Favorite spot for power networking?
Since I work a lot in the luxury lifestyle space, I like surfing various “see and be seen” social events around Washington. Those have been the best places for me to meet other entrepreneurs in my industry and local influential tastemakers. If I am grabbing a cocktail with a new contact, I always like to go to The Sheppard in Dupont. I also seem to make new friends at the bar everytime I wait for a table at Le Diplomate.
Greatest achievement thus far?
This is a building year for my new companies, so I’m going to dive into the past a bit: I am most proud of my time as the DC editor of Guest of a Guest. I took it very seriously and wrote about young people in DC who had either accomplished big things, had a famous last name, or just plain old looked good, and people were manically addicted to it. The DC site alone grew from a few hundred hits a day when I started to almost a million a month when I left. It gave legs to a new generation of the DC social scene, and some of the names I cherry picked are still written about – two years later – in DC‘s society blogs and magazines.
Is there something (product, service, person, etc.) you cannot live without in your everyday work life?
My iPhone! I post about 30 Instagrams a week among my clients and a few videos, and I not only post them from my phone but I edit them on there, too. The Twitter app is also amazing on the iPhone because I can easily post and navigate the dozen Twitter handles I manage. It’s also obviously a very crucial tool for Tweet the Bride weddings. I could probably live without my laptop as long as I have my iPhone.
Where do you see your business in the next 10 years?
I see Tweet the Bride getting big – but evolving. Right now, people share weddings on Twitter and Instagram, but people might be sharing their weddings on different social networks in ten years and it’ll evolve to reflect that. If Rosé Media is bigger than it is now, it’ll be a multi-employee company with a network of like-luxury-clients connecting, retweeting, and posting their ways though DC‘s tastemakers.
What’s next for you?
I’ve job-hopped a bit over the last few years from Guest of a Guest to freelance social media and writing at InTheCapital.com, so I am just looking forward to steadily growing my two companies for what I hope will be a long time.
… and the actor who would play you in your Biopic would be:
“The happiest people don’t have the best of everything, they just make the best of everything.”
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