A city where fashion is often overlooked, Boston is on the verge of a new era in Menswear.
Thursday, April 19, 2012
There has been a newly sparked interest in fashion around Boston, and the name Jeff Lahens (JL) has been the center of the buzz.
JL plans to continue the momentum at Boston Men’s SS12 by DressCode Boston. The event will feature the Spring and Summer 2012 collection of the best brands and men’s shops in Boston. Unlike typical fashion shows, items featured will be available for purchase immediately at participating retailers.
It will attract Boston’s best style bloggers, prominent fashion professionals, top socialites and beloved celebrities.
In partnership with BostonTweetUp, the audience will be invited to participate live via twitter and other social media platforms. The vision is to bring together notable retailers, advertisers and the editorial community under one roof for an amazing menswear promotion. This is a unique opportunity for Boston’s growing fashion community to network with creative professionals and enjoy an outstanding menswear show.
The show is the brainchild of Jeff Lahens who is the co-founder and former Creative Director at ECC Life & Style.
About Jeff Lahens (JL)
Lahens is a strong advocate for #shoplocal. JL efforts have created an uprising interest and sustainable opportunities for men’s fashion in New England. Since 2004, Lahens has been featured in local, regional, and international publications and television. He has also been named ‘Best of Boston 2011 Designer-Men’s’ by Boston Magazine, ‘Top 100 Bostonians Who Rock the City’ by Fashion Boston Magazine in 2010, and ‘25 Most Stylish Bostonians of 2008’ by Boston Globe. Doc Rivers and a few Celtics, not to mention a Patriot or two, have been spotted sporting his designs.
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