Star Studded Birthday Celebration for Rico Love at SLS Hotel

Roberto Cavalli, Saks Fifth Avenue Bal Harbour joined Rico Love for his 30th during Miami’s Art Basel.

Roberto Cavalli and S5A Bal Harbour pulled out all the stops at SLS Hotel South Beach, to deliver an exuberant 30th birthday celebration, in honor of the producer and songwriter Rico Love, for this year’s most exclusive invitation-only event during Art Basel Miami Beach.

National media outlets on the red carpet were treated to an all-star attendance by Eva Cavalli, Kelly Rowland, Fat Joe, Pharrell, Russell Simmons, Andre Harrell, Janice Combs, Angie Beyince, Kenny Burns, Manning Summer, DJ Cassidy and RHOM’s Adriana de Moura, to name a few. Two hours in to the event, guests were asked to take their seats at the side of the pool to witness an exclusive Cavalli fashion show, orchestrated backstage by Eva Cavalli herself.

The Roberto Cavalli Spring/Summer 2013 collection featured, was inspired by the poetic decorations of the Art Nouveau period, as the fashion forward crowd experienced a dazzling selection of both men’s and women’s lines during the 30-minute presentation. Cavalli did not show the collection at New York Fashion Week this year, making this special presentation the only showing in the U.S. At the end of the show, Eva Cavalli stepped on to the runway and waved adoringly to her applauding audience.

Saks Fifth Avenue, Bal Harbour donated 10% of the proceeds of sales from the Cavalli fashion show and pop-up store, as well as in-store sales, to Usher’s New Look Foundation.

About New Look Foundation
When Usher Raymond founded New Look in 1999, he and his mother researched issues that youth face by listening to proceedings at the local juvenile court. Seeing a gap in positive role models and the inability of many youth to see beyond their current circumstance, he created the Foundation to give kids a “new look” on life. Over the years, Usher realized that only by joining forces with others can New Look grow its impact beyond the dozens, or the hundreds, or the thousands.

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